While the idea of "training" may seem daunting, it is simply teaching an animal what behavior works or doesn't work through resulting consequences — so whether you realize it or not, you are actually training your dog every moment of the day. Fortunately for you, preventing jumping is possible even without structured training. There are some simple solutions to this problem that require minimal effort and fit easily into your normal interactions with your dog.
When your dog has all four paws on the floor, give him attention and praise. If he jumps up at any point, freeze with your arms folded on your chest until he calms down. Instruct guests and all members of your household to consistently ignore jumping. If you have visitors who ignore the no-jumping rules, keep your dog on leash during the visit and gently remove him if he jumps. For anything your dog gets in life, whether it's your attention or a meal, only give the reward when all four paws are on the floor. Jumping up should end all attention and rewards, while remaining fixed on the ground garners all the pleasurable reinforcement a dog desires — treats, petting, play.
If you have ever seen two dogs when they meet, they greet each other face to face, unless there is a massive size disparity. So, why are we surprised when that is how a dog wants to greet us? You come home from work and let your dog out, and they are excited to see you and excited to show you how much they have missed you. So they jump up on you to get closer and give you some love.
Why do dogs jump up? A plausible explanation arises from their ways of communicating with each other. A puppy greeting an adult dog often licks the adult’s muzzle -- a polite, deferential behavior. Dogs, of course, descend from wolves, among whom muzzle-licking is how pups get the grownups to regurgitate food for them. Domestic dogs rarely nourish puppies this way, but muzzle-licking has survived, maybe because deferential behaviors are handy for a social animal. Think of humans saying “No, after you.” Muzzle-licking is also an appeasement behavior -- something you trot out to de-escalate a fight. A human might lift up his hands, palms toward the person he’s arguing with.