Nobody likes to have a handful of groceries knocked out of their hand or get muddy paw prints on their new pants as they walk through their own front door, let alone someone else's front door. Jumping up can be a cute greeting when you have a small puppy or dog at home, but as time goes on, it can become quite annoying to you and your guests. Teaching your dog to calmly greet you and your guests, without jumping, will create a much more enjoyable environment to enter into after a long day at work or when receiving guests at home.
Remember, Jumping up can be dangerous as well as annoying. Just as many owners are sued for their jumping dogs as their biting dogs. Young children and elderly people can easily be toppled over and seriously injured by exuberant, friendly dogs. Start now to teach your puppy not to jump up. Even little dogs can cause problems and injury to themselves and others when they jump up.
When your puppy reaches adolescence, he may be unable to control his impulses and start to test limits (just like a human child). Adolescent jumping up can turn into “nose boinking” which can lead to broken glasses or even a bloody nose. Jumping up often combines with mouthing behavior where the pup bites and grabs your hands, clothing or even your derriere in a grabbing game of tag.
You shouldn’t stop this type of jumping. You need to diagnose your dog's issue and remedy that. If your dog is just stressed being in a new situation, you should calmly get them off of you, offer them a treat to calm them down, and have them sit politely beside you until their stress level has subsided (or take them somewhere else so that they can calm down if it is taking a while for them to calm down.) But most of all, please do not just ignore this behavior change.
Why do dogs jump up? A plausible explanation arises from their ways of communicating with each other. A puppy greeting an adult dog often licks the adult’s muzzle -- a polite, deferential behavior. Dogs, of course, descend from wolves, among whom muzzle-licking is how pups get the grownups to regurgitate food for them. Domestic dogs rarely nourish puppies this way, but muzzle-licking has survived, maybe because deferential behaviors are handy for a social animal. Think of humans saying “No, after you.” Muzzle-licking is also an appeasement behavior -- something you trot out to de-escalate a fight. A human might lift up his hands, palms toward the person he’s arguing with.