Understand the dog's behavior. In a dog's world, it is instinctual to greet another dog by coming nose-to-nose with them. This allows them to sniff each other's faces and become acquainted with the other dog's scent. Of course, your nose is a bit higher to reach so it is only natural that your dog will jump up to get closer to your face when greeting you.[1] This can be quite annoying and unnecessary, but fortunately, the habit can be broken.
When a dog jumps on a human of its own free will, it is not "greeting" the human, it is asserting its dominance over the human; it is the dog communicating that it is alpha and/or wishes to own/control the human. A subordinate would never dream of running over and jumping on the alpha dog of the pack. Space is respect and lower members of the pack respect the higher members. If your dog jumps on humans, it does not respect them. Note: when a young puppy jumps on humans it is sometimes its attempt to reach one's face. Puppies need to be taught not to jump up on humans as this behavior will manifest into other meanings as the puppy grows up into an adult dog.
Dogs like and need consistency, so if you are not allowing your dog to jump on you, everyone in the family and everyone who greets the dog must do the same. You, as an owner, must make sure this happens. It will only confuse a dog if you allow them to jump on some people who say they do not mind, and tell him not to jump on others. Once you decide you do not wish your dog to jump on people you must apply this to everyone at all times unless you give the dog a command to jump. A dog should never jump on a human of its own free will.
1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
Dogs like and need consistency, so if you are not allowing your dog to jump on you, everyone in the family and everyone who greets the dog must do the same. You, as an owner, must make sure this happens. It will only confuse a dog if you allow them to jump on some people who say they do not mind, and tell him not to jump on others. Once you decide you do not wish your dog to jump on people you must apply this to everyone at all times unless you give the dog a command to jump. A dog should never jump on a human of its own free will.

1. Do not let your dog make a big deal out of your arrival home. In fact, as the alpha leader of your family's "pack", you shouldn't even greet him or her for at least 15 minutes. If your dog jumps around and pesters you before that, squirt him with water pistol or shake a can filled with pebbles. This will startle him, and if done on a regular basis, calm him whenever you get home. He won't make such a big deal of your arrival, and thus learn that he can greet you without jumping. Follow the same technique for any visitors to your home. Do not introduce the dog to your visitors until after 15 minutes or longer.

In order to perfect the proper greeting routine, your dog needs much more practice than that. You can speed up the training process by leaving through the back door and returning through the front door over and over again. When your friends come over, have them do the same. Each time, ask your dog to sit-stay before opening the door. At first his excitement will make it difficult for him to concentrate but after you've repeated this process 10 times, he will calm down and be able to concentrate. Before asking your dog to sit-stay in this distracting and exciting situation, be sure he has a reliable sit-stay in normal, non-stressful situations. And of course you can always just hold the dog in a sit if need be.
1. Do not let your dog make a big deal out of your arrival home. In fact, as the alpha leader of your family's "pack", you shouldn't even greet him or her for at least 15 minutes. If your dog jumps around and pesters you before that, squirt him with water pistol or shake a can filled with pebbles. This will startle him, and if done on a regular basis, calm him whenever you get home. He won't make such a big deal of your arrival, and thus learn that he can greet you without jumping. Follow the same technique for any visitors to your home. Do not introduce the dog to your visitors until after 15 minutes or longer.
When your puppy reaches adolescence, he may be unable to control his impulses and start to test limits (just like a human child). Adolescent jumping up can turn into “nose boinking” which can lead to broken glasses or even a bloody nose. Jumping up often combines with mouthing behavior where the pup bites and grabs your hands, clothing or even your derriere in a grabbing game of tag.

To a dog, space and balance are very important. If you take a step backwards or lean out of a jumping dog’s way, it will continue to jump. To a dog, it is overtaking your space, which only pack leaders are allowed to do. When a dog jumps, step into the dog. Picture a sphere around you and are not going to allow anyone or anything to come into your space. When the dog jumps, step into it sideways with your body, shoulder towards the dog. Don't face the dog head-on (you may not have time to turn so don’t worry about it if this is the case). You are not trying to knock the dog down, although this may happen. Don’t be alarmed if you do knock the dog over. Although you don’t want to abuse the dog by knocking it around, this may actually go a long way toward breaking it of the jumping habit as it will create a negative experience. Dogs are incredibly physical creatures and can withstand a lot of physicality without any harm. The odds of inflicting any serious injury are miniscule. You are simply calmly filling up your space with your body, and in return, setting the dog off-balance, which is an uncomfortable feeling for a dog. Lean slightly forward, not backward. Never lean backward, as you will be giving the dog that space. Casually and calmly, keep filling your space, not allowing room for the dog to come in. Remember, your goal is not to knock the dog down, it's just to retain your space.

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