1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
Understand the dog's behavior. In a dog's world, it is instinctual to greet another dog by coming nose-to-nose with them. This allows them to sniff each other's faces and become acquainted with the other dog's scent. Of course, your nose is a bit higher to reach so it is only natural that your dog will jump up to get closer to your face when greeting you.[1] This can be quite annoying and unnecessary, but fortunately, the habit can be broken.
Also, it's your job to never let anyone else allow your puppy to jump up on them! They will say, "It's OK, she's just a puppy, I don't mind if she jumps on me". You must rush in and pull the puppy down immediately, put your pup in a sit, praise the puppy then scold the person ! Continue to hold the puppy in a sit and let the person greet the pup. Explain to them they can never allow the puppy to jump on them - the puppy must sit to be greeted. To stop the jumping up behavior in pups, I do as much people training as puppy training!
A conflicting behavior when you come home—like “sit”—helps enormously. You’ll need to practice your puppy’s “sit” during calm moments first, and then ask for this polite behavior before you leave and when you arrive home. Guests will appreciate a polite “sit” when they arrive, too, as they won’t appreciate your puppy leaping around and mugging them for attention.

A conflicting behavior when you come home—like “sit”—helps enormously. You’ll need to practice your puppy’s “sit” during calm moments first, and then ask for this polite behavior before you leave and when you arrive home. Guests will appreciate a polite “sit” when they arrive, too, as they won’t appreciate your puppy leaping around and mugging them for attention.


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Start by teaching your puppy the word NO. Use that word only when she is doing something you do not like. You have to use the word NO in a loud, stern voice that is different from all other ways you communicate with her, so that she knows there is something wrong. You also have to catch her in the act that you don't like, so that it will associate the word NO with the action that she is doing. Be consistent, and follow your verbal command with a light smack or moving her to a time out spot.
Other commands can be substituted for ‘sit’ if you prefer, such as ‘stay’ or ‘down.’ However, if your dog simply gets too excited to execute these commands properly (as is often the case, especially with puppies) try diverting their attention elsewhere. Ask them to go find their ball, or a favorite toy, as a way to distract them and expend some energy. And, as always, reward the good behavior with praise.
1. Do not let your dog make a big deal out of your arrival home. In fact, as the alpha leader of your family's "pack", you shouldn't even greet him or her for at least 15 minutes. If your dog jumps around and pesters you before that, squirt him with water pistol or shake a can filled with pebbles. This will startle him, and if done on a regular basis, calm him whenever you get home. He won't make such a big deal of your arrival, and thus learn that he can greet you without jumping. Follow the same technique for any visitors to your home. Do not introduce the dog to your visitors until after 15 minutes or longer.

Also, it's your job to never let anyone else allow your puppy to jump up on them! They will say, "It's OK, she's just a puppy, I don't mind if she jumps on me". You must rush in and pull the puppy down immediately, put your pup in a sit, praise the puppy then scold the person ! Continue to hold the puppy in a sit and let the person greet the pup. Explain to them they can never allow the puppy to jump on them - the puppy must sit to be greeted. To stop the jumping up behavior in pups, I do as much people training as puppy training!
Puppies should be told from day one, "no jumping." Anything you do not wish your cute little puppy to do when it is full-grown should not be allowed when it is a puppy. Think about the behaviors you allow your puppy to do; is it something you will always allow him to do even when he is full-grown? If the answer is no, do not allow your puppy to do it from day one.
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