Dogs with poor social skills oftentimes just don’t know better. They will bounce off of everything, jump on everyone, run around like crazy, and investigate everything they can get their paws, snout, and eyes on! These dogs can come from any background, whether a rescue or puppy from a great breeder; if they haven’t had experience in new places and new situations, this can be how they respond. 
When your puppy reaches adolescence, he may be unable to control his impulses and start to test limits (just like a human child). Adolescent jumping up can turn into “nose boinking” which can lead to broken glasses or even a bloody nose. Jumping up often combines with mouthing behavior where the pup bites and grabs your hands, clothing or even your derriere in a grabbing game of tag.
Paying attention to a dog only when all four paws are on the floor can work well, if jumping isn’t well entrenched and if everybody who deals with the dog follows the rules. Unfortunately, much of humanity will get busy undermining you. “I don’t mind your puppy jumping up,” they say, while you tear your hair out. Or they get all disciplinarian, maybe kneeing the dog in the chest. That is not only mean but counterproductive, because dogs often respond by trying to appease. Since humans are usually taller than dogs, reaching our muzzles to lick them involves jumping up.
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