Paying attention to a dog only when all four paws are on the floor can work well, if jumping isn’t well entrenched and if everybody who deals with the dog follows the rules. Unfortunately, much of humanity will get busy undermining you. “I don’t mind your puppy jumping up,” they say, while you tear your hair out. Or they get all disciplinarian, maybe kneeing the dog in the chest. That is not only mean but counterproductive, because dogs often respond by trying to appease. Since humans are usually taller than dogs, reaching our muzzles to lick them involves jumping up.
You shouldn’t stop this type of jumping. You need to diagnose your dog's issue and remedy that. If your dog is just stressed being in a new situation, you should calmly get them off of you, offer them a treat to calm them down, and have them sit politely beside you until their stress level has subsided (or take them somewhere else so that they can calm down if it is taking a while for them to calm down.) But most of all, please do not just ignore this behavior change.
Puppies in human households try to lick the weird, flat, usually bald body part we have instead of a muzzle. When a cute little puppy jumps up to lick face, many people can only say “Awwww!” Hey presto! Jumping up has been rewarded. The puppy’s natural inclination is now a learned behavior. Too bad for the dog when he’s nine months old, bigger and less cute, muddying the pinstripes and knocking Granny to the ground.