Dogs like and need consistency, so if you are not allowing your dog to jump on you, everyone in the family and everyone who greets the dog must do the same. You, as an owner, must make sure this happens. It will only confuse a dog if you allow them to jump on some people who say they do not mind, and tell him not to jump on others. Once you decide you do not wish your dog to jump on people you must apply this to everyone at all times unless you give the dog a command to jump. A dog should never jump on a human of its own free will.
Puppies in human households try to lick the weird, flat, usually bald body part we have instead of a muzzle. When a cute little puppy jumps up to lick face, many people can only say “Awwww!” Hey presto! Jumping up has been rewarded. The puppy’s natural inclination is now a learned behavior. Too bad for the dog when he’s nine months old, bigger and less cute, muddying the pinstripes and knocking Granny to the ground.
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