1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
Jumping up seems cute when your puppy is a little guy, but when he grows into an adolescent, jumping on people can become more than rude. These juvenile delinquent dogs haven’t learned how to control their excitement and can bruise, scratch or knockdown owners when they launch themselves and plow into you with their paws and claws. With small dogs and young pups, these tips to stop jumping up can work.
2. Greet your dog on his level! In addition to waiting to greet your dog, you should also greet him in a stooped position, so that he doesn't have to jump up to greet you. Additionally, if you wish to pet or cuddle your dog, do so on his level. This removes the need to jump at any time. PRAISE HIM for not jumping. If he jumps, use the "Off" command until he stops.
This week’s episode is on how to teach your dog to stop jumping up and instead greet people politely. Jack writes that he and his wife have taught their young dog that he gets attention only when all four paws are on the floor. But the dog jumps up on guests. His exuberant greetings are hard on children and old people. Today I’ll explain how to teach your dog that the best way to get people to say hi is just to sit there and not jump up.