Start by teaching your puppy the word NO. Use that word only when she is doing something you do not like. You have to use the word NO in a loud, stern voice that is different from all other ways you communicate with her, so that she knows there is something wrong. You also have to catch her in the act that you don't like, so that it will associate the word NO with the action that she is doing. Be consistent, and follow your verbal command with a light smack or moving her to a time out spot.
Why do dogs jump up? A plausible explanation arises from their ways of communicating with each other. A puppy greeting an adult dog often licks the adult’s muzzle -- a polite, deferential behavior. Dogs, of course, descend from wolves, among whom muzzle-licking is how pups get the grownups to regurgitate food for them. Domestic dogs rarely nourish puppies this way, but muzzle-licking has survived, maybe because deferential behaviors are handy for a social animal. Think of humans saying “No, after you.” Muzzle-licking is also an appeasement behavior -- something you trot out to de-escalate a fight. A human might lift up his hands, palms toward the person he’s arguing with.