1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
To say hello, of course. Puppies are social creatures and happy and excited to greet just about anyone! Jumping, leaping and bouncing are ways your dog shows affection and receives attention. When a puppy is very young, we usually sit on the floor, let them wiggle into our laps and allow them to lick and nuzzle up close to our face. This is OK because we are down at their level.
To say hello, of course. Puppies are social creatures and happy and excited to greet just about anyone! Jumping, leaping and bouncing are ways your dog shows affection and receives attention. When a puppy is very young, we usually sit on the floor, let them wiggle into our laps and allow them to lick and nuzzle up close to our face. This is OK because we are down at their level.

Homecomings and departures are a prime time for jumping up because puppies want to greet you or stop you from leaving. Turning your back on some of these dogs revs them up even more, so instead, try ignoring the bad behavior. “Ignore” means you make no eye contact, say nothing and stand still like a zombie offering no reaction to silly puppy behavior.
1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
If a dog is stressed or afraid, their demeanor and typical behaviors will change. If you see this in your dog (or really any dog you know) you should step back and check on your dog. Are they hurt? Did a new dog come around they don’t know? Has the weather changed? Is it hot outside? When was the last time they had a chance to go outside to pee or poop? 
To a dog, space and balance are very important. If you take a step backwards or lean out of a jumping dog’s way, it will continue to jump. To a dog, it is overtaking your space, which only pack leaders are allowed to do. When a dog jumps, step into the dog. Picture a sphere around you and are not going to allow anyone or anything to come into your space. When the dog jumps, step into it sideways with your body, shoulder towards the dog. Don't face the dog head-on (you may not have time to turn so don’t worry about it if this is the case). You are not trying to knock the dog down, although this may happen. Don’t be alarmed if you do knock the dog over. Although you don’t want to abuse the dog by knocking it around, this may actually go a long way toward breaking it of the jumping habit as it will create a negative experience. Dogs are incredibly physical creatures and can withstand a lot of physicality without any harm. The odds of inflicting any serious injury are miniscule. You are simply calmly filling up your space with your body, and in return, setting the dog off-balance, which is an uncomfortable feeling for a dog. Lean slightly forward, not backward. Never lean backward, as you will be giving the dog that space. Casually and calmly, keep filling your space, not allowing room for the dog to come in. Remember, your goal is not to knock the dog down, it's just to retain your space.
Start by teaching your puppy the word NO. Use that word only when she is doing something you do not like. You have to use the word NO in a loud, stern voice that is different from all other ways you communicate with her, so that she knows there is something wrong. You also have to catch her in the act that you don't like, so that it will associate the word NO with the action that she is doing. Be consistent, and follow your verbal command with a light smack or moving her to a time out spot.

Paying attention to a dog only when all four paws are on the floor can work well, if jumping isn’t well entrenched and if everybody who deals with the dog follows the rules. Unfortunately, much of humanity will get busy undermining you. “I don’t mind your puppy jumping up,” they say, while you tear your hair out. Or they get all disciplinarian, maybe kneeing the dog in the chest. That is not only mean but counterproductive, because dogs often respond by trying to appease. Since humans are usually taller than dogs, reaching our muzzles to lick them involves jumping up.
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