Puppies in human households try to lick the weird, flat, usually bald body part we have instead of a muzzle. When a cute little puppy jumps up to lick face, many people can only say “Awwww!” Hey presto! Jumping up has been rewarded. The puppy’s natural inclination is now a learned behavior. Too bad for the dog when he’s nine months old, bigger and less cute, muddying the pinstripes and knocking Granny to the ground.
1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.
Also, it's your job to never let anyone else allow your puppy to jump up on them! They will say, "It's OK, she's just a puppy, I don't mind if she jumps on me". You must rush in and pull the puppy down immediately, put your pup in a sit, praise the puppy then scold the person ! Continue to hold the puppy in a sit and let the person greet the pup. Explain to them they can never allow the puppy to jump on them - the puppy must sit to be greeted. To stop the jumping up behavior in pups, I do as much people training as puppy training!
A relatively new invention that will definitely solve this problem is the no jump harness. It works by restricting the movement of the dog’s hind legs so that it can’t jump at all. This should not be a permanent solution but rather something that can be effectively used during training. It should not only stop them from jumping chain link fences, but also from jumping on people and furniture.
While the idea of "training" may seem daunting, it is simply teaching an animal what behavior works or doesn't work through resulting consequences — so whether you realize it or not, you are actually training your dog every moment of the day. Fortunately for you, preventing jumping is possible even without structured training. There are some simple solutions to this problem that require minimal effort and fit easily into your normal interactions with your dog.
An L-footer is a great way to stop your dog from jumping over the fence if used a little differently. You’ll want to turn it upside down and use it at the top of the fence. Create the L-shape and securely fasten the short side to the top of the fence and have the rest of the hardware angled towards the yard so that when your pooch looks up they will see fencing.
Puppies should be told from day one, "no jumping." Anything you do not wish your cute little puppy to do when it is full-grown should not be allowed when it is a puppy. Think about the behaviors you allow your puppy to do; is it something you will always allow him to do even when he is full-grown? If the answer is no, do not allow your puppy to do it from day one.