When your dog has all four paws on the floor, give him attention and praise. If he jumps up at any point, freeze with your arms folded on your chest until he calms down. Instruct guests and all members of your household to consistently ignore jumping. If you have visitors who ignore the no-jumping rules, keep your dog on leash during the visit and gently remove him if he jumps. For anything your dog gets in life, whether it's your attention or a meal, only give the reward when all four paws are on the floor. Jumping up should end all attention and rewards, while remaining fixed on the ground garners all the pleasurable reinforcement a dog desires — treats, petting, play.
Our inconsistency perpetuates the problem. Some of the time we tolerate the jumping and ignore it. Other times we reward the behavior by exchanging enthusiastic greetings. But when we're dressed up and the puppy's paws are muddy, it's a different story. Reprimanding the puppy for jumping up usually does not work. Either the puppy misunderstands the reprimand as praise or he gets even more excited and the jumping gets worse. If the reprimand is severe enough, the puppy may stop jumping at that moment but it doesn't solve the problem altogether; and it certainly is not a very nice thing to do. It's very similar to a person approaching you with a big smile, arm extended to exchange a hand-shake and you bopping the person in the nose. Even if your puppy learns that jumping up on you is not a good idea, he will usually get away with jumping up on everyone else.
To say hello, of course. Puppies are social creatures and happy and excited to greet just about anyone! Jumping, leaping and bouncing are ways your dog shows affection and receives attention. When a puppy is very young, we usually sit on the floor, let them wiggle into our laps and allow them to lick and nuzzle up close to our face. This is OK because we are down at their level.
Also, it's your job to never let anyone else allow your puppy to jump up on them! They will say, "It's OK, she's just a puppy, I don't mind if she jumps on me". You must rush in and pull the puppy down immediately, put your pup in a sit, praise the puppy then scold the person ! Continue to hold the puppy in a sit and let the person greet the pup. Explain to them they can never allow the puppy to jump on them - the puppy must sit to be greeted. To stop the jumping up behavior in pups, I do as much people training as puppy training!
Unless given a command to jump, a dog should never be allowed to jump on humans. A dog that jumps on humans of its own free will is a dog that does not respect the person it is jumping on. Even those cute little toy dogs should not be allowed to jump on people. While you may think it is cute, it is not cute to everyone else. Not only is it annoying to most people to have someone else's dog jump on them, it can also be dangerous. A jumping dog can knock people over, muddy their clothes, put runners in nylons and scratch the skin.