I remember going to a dog park where a little 4-month-old Boxer puppy ran around jumping on everyone. The dog was not heavy enough to knock most of the adults down. However, it left everyone with muddy pants and the dog was big enough to knock over small children. The owner did nothing to stop the jumping puppy. After all, it was just a small pup. Everyone around her was pretty annoyed at the muddy prints the dog was leaving all over their clothes. That is an owner who will have a problem with her dog jumping on people when it gets older.
Dogs like and need consistency, so if you are not allowing your dog to jump on you, everyone in the family and everyone who greets the dog must do the same. You, as an owner, must make sure this happens. It will only confuse a dog if you allow them to jump on some people who say they do not mind, and tell him not to jump on others. Once you decide you do not wish your dog to jump on people you must apply this to everyone at all times unless you give the dog a command to jump. A dog should never jump on a human of its own free will.
An anxious or playful pup may leap high quickly and suddenly “poke” at your face with their nose. That can be triggered by leaning over the top of them especially when they’re in a high-arousal situation like a homecoming or around other dogs. It may be a way for stressed pups to relieve their anxiety, so be aware of situations that cause these behaviors. Dogs control each others' movement with their body language. Think how a Border Collie makes sheep move just by getting close. You can stop your pup’s jumps by stepping close to him just before he leaps. Cross your arms and step into the pup’s personal space before he crouches to leap.
Our inconsistency perpetuates the problem. Some of the time we tolerate the jumping and ignore it. Other times we reward the behavior by exchanging enthusiastic greetings. But when we're dressed up and the puppy's paws are muddy, it's a different story. Reprimanding the puppy for jumping up usually does not work. Either the puppy misunderstands the reprimand as praise or he gets even more excited and the jumping gets worse. If the reprimand is severe enough, the puppy may stop jumping at that moment but it doesn't solve the problem altogether; and it certainly is not a very nice thing to do. It's very similar to a person approaching you with a big smile, arm extended to exchange a hand-shake and you bopping the person in the nose. Even if your puppy learns that jumping up on you is not a good idea, he will usually get away with jumping up on everyone else.
However, when we are standing or sitting in a chair and they come bounding over to greet us, jumping up on us and trying to reach our face, we must not bend over and exchange hugs and kisses. If we do we are training and rewarding the puppy for jumping up. Eventually, most of us decide we no longer like our puppy jumping up to say hello - usually when the puppy gets bigger and more rambunctious. What used to be cute is now obnoxious and even dangerous if the puppy is jumping up on children or the elderly.
Puppies should be told from day one, "no jumping." Anything you do not wish your cute little puppy to do when it is full-grown should not be allowed when it is a puppy. Think about the behaviors you allow your puppy to do; is it something you will always allow him to do even when he is full-grown? If the answer is no, do not allow your puppy to do it from day one.