If you have ever seen two dogs when they meet, they greet each other face to face, unless there is a massive size disparity. So, why are we surprised when that is how a dog wants to greet us? You come home from work and let your dog out, and they are excited to see you and excited to show you how much they have missed you. So they jump up on you to get closer and give you some love. 
Unless given a command to jump, a dog should never be allowed to jump on humans. A dog that jumps on humans of its own free will is a dog that does not respect the person it is jumping on. Even those cute little toy dogs should not be allowed to jump on people. While you may think it is cute, it is not cute to everyone else. Not only is it annoying to most people to have someone else's dog jump on them, it can also be dangerous. A jumping dog can knock people over, muddy their clothes, put runners in nylons and scratch the skin.
Paying attention to a dog only when all four paws are on the floor can work well, if jumping isn’t well entrenched and if everybody who deals with the dog follows the rules. Unfortunately, much of humanity will get busy undermining you. “I don’t mind your puppy jumping up,” they say, while you tear your hair out. Or they get all disciplinarian, maybe kneeing the dog in the chest. That is not only mean but counterproductive, because dogs often respond by trying to appease. Since humans are usually taller than dogs, reaching our muzzles to lick them involves jumping up.
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