When a dog jumps on a human of its own free will, it is not "greeting" the human, it is asserting its dominance over the human; it is the dog communicating that it is alpha and/or wishes to own/control the human. A subordinate would never dream of running over and jumping on the alpha dog of the pack. Space is respect and lower members of the pack respect the higher members. If your dog jumps on humans, it does not respect them. Note: when a young puppy jumps on humans it is sometimes its attempt to reach one's face. Puppies need to be taught not to jump up on humans as this behavior will manifest into other meanings as the puppy grows up into an adult dog.
To a dog, space and balance are very important. If you take a step backwards or lean out of a jumping dog’s way, it will continue to jump. To a dog, it is overtaking your space, which only pack leaders are allowed to do. When a dog jumps, step into the dog. Picture a sphere around you and are not going to allow anyone or anything to come into your space. When the dog jumps, step into it sideways with your body, shoulder towards the dog. Don't face the dog head-on (you may not have time to turn so don’t worry about it if this is the case). You are not trying to knock the dog down, although this may happen. Don’t be alarmed if you do knock the dog over. Although you don’t want to abuse the dog by knocking it around, this may actually go a long way toward breaking it of the jumping habit as it will create a negative experience. Dogs are incredibly physical creatures and can withstand a lot of physicality without any harm. The odds of inflicting any serious injury are miniscule. You are simply calmly filling up your space with your body, and in return, setting the dog off-balance, which is an uncomfortable feeling for a dog. Lean slightly forward, not backward. Never lean backward, as you will be giving the dog that space. Casually and calmly, keep filling your space, not allowing room for the dog to come in. Remember, your goal is not to knock the dog down, it's just to retain your space.

Redirect with a sit command. The simple 'sit' command can be useful in many different situations. Most importantly, it is a great distraction technique for redirecting your dog's attention from an undesirable behavior, such as jumping up. When your dog jumps up on you, turn your back to them while keeping them in your peripheral vision. Ask her to sit and immediately praise her when she does so.
Puppies in human households try to lick the weird, flat, usually bald body part we have instead of a muzzle. When a cute little puppy jumps up to lick face, many people can only say “Awwww!” Hey presto! Jumping up has been rewarded. The puppy’s natural inclination is now a learned behavior. Too bad for the dog when he’s nine months old, bigger and less cute, muddying the pinstripes and knocking Granny to the ground.
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