1. To assert dominance. Whether it's jumping on people or jumping on furniture, both instances illustrate a dog that wants to raise his station in life. By jumping on you or jumping on the couch, he's saying that he's the pack leader--something that you DON'T want to happen, as a dominant dog is much more difficult to train (and can become quite aggressive). In either case, you'll definitely want to institute the proper alpha dog training techniques, if you haven't already.

Our inconsistency perpetuates the problem. Some of the time we tolerate the jumping and ignore it. Other times we reward the behavior by exchanging enthusiastic greetings. But when we're dressed up and the puppy's paws are muddy, it's a different story. Reprimanding the puppy for jumping up usually does not work. Either the puppy misunderstands the reprimand as praise or he gets even more excited and the jumping gets worse. If the reprimand is severe enough, the puppy may stop jumping at that moment but it doesn't solve the problem altogether; and it certainly is not a very nice thing to do. It's very similar to a person approaching you with a big smile, arm extended to exchange a hand-shake and you bopping the person in the nose. Even if your puppy learns that jumping up on you is not a good idea, he will usually get away with jumping up on everyone else.
Jumping up seems cute when your puppy is a little guy, but when he grows into an adolescent, jumping on people can become more than rude. These juvenile delinquent dogs haven’t learned how to control their excitement and can bruise, scratch or knockdown owners when they launch themselves and plow into you with their paws and claws. With small dogs and young pups, these tips to stop jumping up can work.

Other commands can be substituted for ‘sit’ if you prefer, such as ‘stay’ or ‘down.’ However, if your dog simply gets too excited to execute these commands properly (as is often the case, especially with puppies) try diverting their attention elsewhere. Ask them to go find their ball, or a favorite toy, as a way to distract them and expend some energy. And, as always, reward the good behavior with praise.
Español: evitar que tu perro salte, Deutsch: Einem Hund das Hochspringen abgewöhnen, Português: Fazer um Cão Parar de Pular em Você, Italiano: Far Smettere il Cane di Saltarti Addosso, Русский: отучить собаку напрыгивать на вас, Français: empêcher un chien de sauter, Tiếng Việt: Dạy Chó Ngưng Nhảy lên Người, Bahasa Indonesia: Membuat Anjing Berhenti Melompat, Nederlands: Een hond afleren om tegen mensen op te springen
For those that don’t know, a coyote roller is a 4-foot aluminum roller that is designed to stop animals from scaling the top of a fence. The way that it works is when a coyote or other animal climbs to the top of a fence, the aluminum roller spins when they try and get their footing. When the roller spins they are unable to hold on and harmlessly fall to the ground.
Paying attention to a dog only when all four paws are on the floor can work well, if jumping isn’t well entrenched and if everybody who deals with the dog follows the rules. Unfortunately, much of humanity will get busy undermining you. “I don’t mind your puppy jumping up,” they say, while you tear your hair out. Or they get all disciplinarian, maybe kneeing the dog in the chest. That is not only mean but counterproductive, because dogs often respond by trying to appease. Since humans are usually taller than dogs, reaching our muzzles to lick them involves jumping up.
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