Our inconsistency perpetuates the problem. Some of the time we tolerate the jumping and ignore it. Other times we reward the behavior by exchanging enthusiastic greetings. But when we're dressed up and the puppy's paws are muddy, it's a different story. Reprimanding the puppy for jumping up usually does not work. Either the puppy misunderstands the reprimand as praise or he gets even more excited and the jumping gets worse. If the reprimand is severe enough, the puppy may stop jumping at that moment but it doesn't solve the problem altogether; and it certainly is not a very nice thing to do. It's very similar to a person approaching you with a big smile, arm extended to exchange a hand-shake and you bopping the person in the nose. Even if your puppy learns that jumping up on you is not a good idea, he will usually get away with jumping up on everyone else.
Understand the dog's behavior. In a dog's world, it is instinctual to greet another dog by coming nose-to-nose with them. This allows them to sniff each other's faces and become acquainted with the other dog's scent. Of course, your nose is a bit higher to reach so it is only natural that your dog will jump up to get closer to your face when greeting you.[1] This can be quite annoying and unnecessary, but fortunately, the habit can be broken.
When your puppy reaches adolescence, he may be unable to control his impulses and start to test limits (just like a human child). Adolescent jumping up can turn into “nose boinking” which can lead to broken glasses or even a bloody nose. Jumping up often combines with mouthing behavior where the pup bites and grabs your hands, clothing or even your derriere in a grabbing game of tag.

A conflicting behavior when you come home—like “sit”—helps enormously. You’ll need to practice your puppy’s “sit” during calm moments first, and then ask for this polite behavior before you leave and when you arrive home. Guests will appreciate a polite “sit” when they arrive, too, as they won’t appreciate your puppy leaping around and mugging them for attention.
To a dog, space and balance are very important. If you take a step backwards or lean out of a jumping dog’s way, it will continue to jump. To a dog, it is overtaking your space, which only pack leaders are allowed to do. When a dog jumps, step into the dog. Picture a sphere around you and are not going to allow anyone or anything to come into your space. When the dog jumps, step into it sideways with your body, shoulder towards the dog. Don't face the dog head-on (you may not have time to turn so don’t worry about it if this is the case). You are not trying to knock the dog down, although this may happen. Don’t be alarmed if you do knock the dog over. Although you don’t want to abuse the dog by knocking it around, this may actually go a long way toward breaking it of the jumping habit as it will create a negative experience. Dogs are incredibly physical creatures and can withstand a lot of physicality without any harm. The odds of inflicting any serious injury are miniscule. You are simply calmly filling up your space with your body, and in return, setting the dog off-balance, which is an uncomfortable feeling for a dog. Lean slightly forward, not backward. Never lean backward, as you will be giving the dog that space. Casually and calmly, keep filling your space, not allowing room for the dog to come in. Remember, your goal is not to knock the dog down, it's just to retain your space.
An anxious or playful pup may leap high quickly and suddenly “poke” at your face with their nose. That can be triggered by leaning over the top of them especially when they’re in a high-arousal situation like a homecoming or around other dogs. It may be a way for stressed pups to relieve their anxiety, so be aware of situations that cause these behaviors. Dogs control each others' movement with their body language. Think how a Border Collie makes sheep move just by getting close. You can stop your pup’s jumps by stepping close to him just before he leaps. Cross your arms and step into the pup’s personal space before he crouches to leap.
You shouldn’t stop this type of jumping. You need to diagnose your dog's issue and remedy that. If your dog is just stressed being in a new situation, you should calmly get them off of you, offer them a treat to calm them down, and have them sit politely beside you until their stress level has subsided (or take them somewhere else so that they can calm down if it is taking a while for them to calm down.) But most of all, please do not just ignore this behavior change. 
3. Because they have been rewarded for this behavior in the past, whether purposely or unknowingly. Some owners may, at one point or another, allowed the dog to jump on them or on their furniture, welcoming their dog's enthusiasm to see them. Other owners inadvertently reward their dogs jumping, simply by doing something good--such as walking or feeding the dog--right after the dog has jumped. Even if they told off the dog for jumping, by providing the dog with a walk or with food, they make the dog connect these positive actions, with a not-so-positive action: jumping! The dog sees thing in a very simple, linear fashion: if he jumps, he'll get to go for a walk--or even better, he'll get fed!
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In most cases, a puppy doesn’t mean to be bad and it's simply how he plays. These puppy jumping tips can solve problems with young dogs. When you’ve got a hard-core juvenile delinquent, a new approach can help. Each dog is different so not all work with every pup. Here are 10 tried and true tips from some dog behavior consultants and trainers colleagues to help cool your puppy’s jets.
Many puppies don’t know their strength. When they jump up and you wave your arms and try to push them off, they may think it’s a game and grabs and bite harder. Tell them it hurts the same way another puppy would, with a YELP! Lay it on thick, overact and cry and sob like the pup has done major damage. Some tough dogs get the message using this. For the out-of-control grabby, ambush type of dog play, give him a taste of his own medicine and SCREAM (very loud but very short), and fall over “dead.” Don’t move and don’t say anything. Play dead for at least 15 to 20 seconds. The shock value may be enough to send a permanent message that such games stop all interaction, plus they hurt you—and playing dogs aren’t interested in hurting you and won’t want you to cry.
Why do dogs jump up? A plausible explanation arises from their ways of communicating with each other. A puppy greeting an adult dog often licks the adult’s muzzle -- a polite, deferential behavior. Dogs, of course, descend from wolves, among whom muzzle-licking is how pups get the grownups to regurgitate food for them. Domestic dogs rarely nourish puppies this way, but muzzle-licking has survived, maybe because deferential behaviors are handy for a social animal. Think of humans saying “No, after you.” Muzzle-licking is also an appeasement behavior -- something you trot out to de-escalate a fight. A human might lift up his hands, palms toward the person he’s arguing with.
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