In order to perfect the proper greeting routine, your dog needs much more practice than that. You can speed up the training process by leaving through the back door and returning through the front door over and over again. When your friends come over, have them do the same. Each time, ask your dog to sit-stay before opening the door. At first his excitement will make it difficult for him to concentrate but after you've repeated this process 10 times, he will calm down and be able to concentrate. Before asking your dog to sit-stay in this distracting and exciting situation, be sure he has a reliable sit-stay in normal, non-stressful situations. And of course you can always just hold the dog in a sit if need be.
When he gives up and stands still (staring at you like you’ve gone crazy), THAT’s when you greet your dog and give him some love and attention. This is the reward he was looking for. Following these rules will ensure he learns that he will only earn that reward by not jumping (don’t overdo the high-pitched voice saying, “GOOD BOYYYYY” or it will just rile your dog up even more to start jumping again).
3. Because they have been rewarded for this behavior in the past, whether purposely or unknowingly. Some owners may, at one point or another, allowed the dog to jump on them or on their furniture, welcoming their dog's enthusiasm to see them. Other owners inadvertently reward their dogs jumping, simply by doing something good--such as walking or feeding the dog--right after the dog has jumped. Even if they told off the dog for jumping, by providing the dog with a walk or with food, they make the dog connect these positive actions, with a not-so-positive action: jumping! The dog sees thing in a very simple, linear fashion: if he jumps, he'll get to go for a walk--or even better, he'll get fed!

Puppies in human households try to lick the weird, flat, usually bald body part we have instead of a muzzle. When a cute little puppy jumps up to lick face, many people can only say “Awwww!” Hey presto! Jumping up has been rewarded. The puppy’s natural inclination is now a learned behavior. Too bad for the dog when he’s nine months old, bigger and less cute, muddying the pinstripes and knocking Granny to the ground.

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